Understanding Continuance Intention of Blog Users: A Perspective of Flow and Expectation Confirmation Theory
نویسندگان
چکیده
Blogs are currently very popular. Many website portals, such as Yahoo Blog, PChome Blog, and Sina, offer different functions and personal services to attract potential blog users, as this generates greater advertising income. Ensuring that users continue to use blog is important to the survival of these portals. Previous articles investigate the system functions and information quality of blogs, but these technologies are already mature. Relatively few studies discuss the flow experience of using blogs. This study investigates whether the users’ flow experience affects their satisfaction with, and intention to continue using, blogs. This study surveys 303 bloggers online. Research findings indicate that confirmation, perceived usefulness, flow, challenge, and arousal positively affected bloggers’ satisfaction with using blogs; perceived usefulness, satisfaction, and flow also positively influenced bloggers’ intentions to continue using blogs. In addition, the findings point out that the higher satisfaction users have, the more are continuance intention users get. This study provides recommendations on how service providers can increase blogger continuance intentions.
منابع مشابه
Understanding the Bloggers' Continuance Usage: Integrating Flow into the Expectation-Confirmation Theory Information System Model
Blogs are very popular nowadays. Many big website portals, such as Yahoo Blog, PC home Blog, try to offer different functions and personal services to attract the potential users to be their Blog member, because this will bring more advertising income. For the portals, how to obtain users to continue use is very important to survival. Most previous articles focused on investigating system funct...
متن کاملContinuance Intention of Blog Users: The Impact of Perceived Enjoyment and User Involvement
The purpose of this study is to understand factors that affect Blog continuance intention. The expectation-confirmation theory (ECT) model is adapted with perceived enjoyment and user involvement. Data was collected via an online survey which results 430 valid samples. The research model was assessed by structural equation modeling (SEM) as performed in LISREL program. The results show that con...
متن کاملUnderstanding Social Network sites continuance Intention from a Self-Disclosure and Social Capital Perspective
This study intends to understand why the social network sites users continue to use the service and why would they turn to other social network services. By integrating the honesty of self-disclosure with confirmation and three dimensions of social capital with perceived usefulness, we establish a new expectation confirmation model to understand the continuance intention of social network sites...
متن کاملUnderstanding Information Systems Continuance: An Expectation-Confirmation Model
This paper examines cognitive beliefs and affect influencing one's intention to continue using (continuance) information systems (IS). Expectationconfirmation theory is adapted from the consumer behavior literature and integrated with theoretical and empirical findings from prior IS usage research to theorize a model of IS continuance. Five research hypotheses derived from this model are empiri...
متن کاملSTUDY ON Users’ Continuance Intention of Mobile Check-In service
User adoption and continued use is the key to successful application of mobile check-in service. The study builds a research framework based on Expectation Confirmation Theory, combining Technology Acceptance Model and Switching Cost. The empirical results show that perceived usefulness, perceived ease of use, perceived playfulness, customer satisfaction and switching costs are positively affec...
متن کامل